About Bin.It.
We're on a mission to make environmental cleanup fun, rewarding, and accessible to everyone.
Our Mission
Bin.It. was born from a simple observation: people want to help the environment, but often don't know where to start or lack motivation to continue.
By gamifying the cleanup process and providing real rewards, we've created a platform that makes environmental action addictive in the best way possible.
Our mission is to mobilize millions of people worldwide to take daily action for our planet, one piece of trash at a time.
Our Vision
A world where environmental cleanup is as routine and rewarding as daily exercise, creating cleaner communities and a healthier planet for future generations.
Our Values
Environmental Passion
We believe every piece of trash removed makes a difference for our planet's future.
Community First
Real change happens when communities come together with a shared purpose.
Action-Oriented
We focus on tangible actions that create immediate and lasting environmental impact.
Recognition Matters
Every effort deserves recognition, from individual actions to community achievements.
Meet Our Team
Sarah Chen
Founder & CEO
Environmental scientist turned tech entrepreneur with a mission to gamify sustainability.
Michael Rivera
Chief Technology Officer
Former Apple engineer passionate about using technology for environmental good.
Emma Williams
Head of Community
Community organizer with 10+ years experience in environmental activism.
David Park
Head of Partnerships
Building bridges between eco-conscious brands and environmental warriors.
How It Started
In 2023, our founder Sarah was on her daily jog when she noticed the same pieces of trash she'd been passing for weeks. She realized that while she cared about the environment, she never felt personally motivated to stop and clean.
That's when the idea struck: what if cleaning up could be as engaging as her favorite fitness app? What if every piece of trash collected earned points, achievements, and real rewards?
And so, Bin.It. was born – turning environmental action into an adventure.
Join Our Mission
Be part of the movement that's making environmental cleanup fun and rewarding.